GET TO KNOW THE BRAND: Bend Beauty
Halifax, Nova Scotia
Marketing & Communications Manager: Brooke Stephen
"I’m passionate about health, wellness and taking care of yourself to ensure you’re showing up your best in all aspects of your life – whatever that means to you. For me, it means getting outside and spending time in nature, making sure I’m being consistent with incorporating yoga and fitness into my daily routine, spending time with loved ones
and spending time alone" ~ Brooke
Bend Beauty was started with our Founder + CEO, Marc St-Onge, to shift the narrative around beauty. He wanted to create a brand that celebrated beauty you can see and feel, starting with what you put inside your body. While topical skincare products are crucial, there was a gap in the industry that skin health supplements addressed – beauty from the inside out. Bend Beauty’s purpose is to elevate skin health supplements as the foundation for skin health and longevity.
Sustainability and using our business as a force for good is also very important to us as a company – we are a proud member of 1% for the Planet and we are working towards addressing our carbon footprint through carbon credits.
What are/were some operating challenges/opportunities with the brand/ industry during pandemic?
During the pandemic, many Bend Beauty retailers had to close their doors and figure out how to offer products online (if they didn’t already have e-commerce platforms set up). While it was certainly challenging, many used it as an opportunity to add an e-commerce aspect to their businesses which is amazing!
In addition, the convergence of beauty and wellness was amplified by the pandemic – which has translated into more customers investing in their skin health from the inside-out. Win-win for us and our retail partners like BeWea!
Who/What is an ideal celebrity or cause that Bend would want to collaborate with?
Jennifer Lopez would be a dream collaborator for Bend – she’s a strong woman who has often spoken out about taking care of her skin from within, and she absolutely embodies our brand purpose which is about creating a beautiful life.
Fast Round Q's
1. Where do you want to go when travel is back up?
2. Cottage life or Island escape?
Cottage life – Nova Scotia is full of amazing places to escape for a weekend.
3. Coffee or Tea?
Coffee- with our Marine Collagen in it!
4. Favorite Cuisine or Dish?
Middle Eastern and Mexican