Get To Know The Brand: LITHE LASHES
Founder and Owner: Linda Secondi.
Linda is not only the gorgeous face, but the well designed brand's voice and brand visionary behind sustainably packaged and well designed false eyelashes. Lithe Lashes is based in Toronto, Canada.
"I love all the design related work, all the way from product design to marketing deliverables. That's my strong suit". ~ Linda Secondi
Lithe Lashes was founded because:
"I searched high and low for a lash extension alternative that I could wear for the day. I took to the market and couldn't find options that I felt were natural looking enough, as well as comfortable enough for a full day of wear. As I started the design process and researched some more, I also learned how much mink was marketed in the lash industry, and in addition, I also learned how there wasn't a single lash brand on the market at the time that had recyclable packaging. This was my motivation to start my own false lash brand that would not only cater to those who were looking for everyday lash options, but also align with my philosophies of being Vegan, Cruelty Free, and Eco Conscious".
What are you most passionate about?
I'm passionate about helping women look good, and thus feel good. (A good pair of lashes can be a total game changer.)
What it means to be women in business in 2021?
What celebrity, brand or cause would you collaborate with and why?
Fast Round Q's
1. Where do you want to go when travel is back up:
2. Cottage life or Island escape
3. Coffee or Tea
4. Favorite Cuisine or Dish: